Conversations that drive competitive advantage
ElucidCX exists to change how companies truly understand and connect with their customers.
We believe honest, human conversations are the catalyst.
There's incredible power in connection through human-to-human conversation when it comes to understanding what your customers really value. Surveys alone can't capture the nuance of how your customer feels about your brand. We take their raw, open-ended feedback and turn it into a strategic action plan to strengthen retention, accelerate revenue, and reduce decision risk.
Instead of guessing what your customers value, you'll know because we'll ask them through a structured Voice of the Customer approach. You'll better understand points of friction and delight. We help you meet our customers where they are so you can scale with precision. And it will change everything.
How It Works
We believe in the power of conversations. We go beyond the limitations of survey data to uncover the kind of nuanced, actionable insight that comes from hearing from your customers directly. Our process distills the open-ended, raw feedback of your customers into clear, connected insights — fueling smarter innovation, accelerating go-to-market decisions, and sharpening marketing efforts.
Connect
Capture real stories, not just scores: We engage your customers in open, honest conversations that surface what they really think and feel about your brand.
Translate
Turn raw feedback into clear insights: Next, we use AI-powered reporting to turn raw feedback into clean, understandable sentiment analysis.
Drive
Align teams and decisions around what matters most: Your teams then use these insights to innovate with purpose, market with precision, and deliver experiences that build lasting customer relationships.
The ElucidCX Difference
Traditional surveys tell you what is happening, but they leave you guessing as to why. We catch what surveys miss through high-depth human conversations. By combining the empathy of real dialogue with the precision of AI-powered analysis, we transform raw customer sentiment into a clear, strategic roadmap for your team.
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Human-Led, AI-Synthesized: No digital forms; we engage your customers in honest, one-on-one conversations.
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Strategic Clarity Over Data Noise: Instead of generic dashboards that require manual digging, you get a custom report that highlights the exact sentiment trends driving your business.
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Built for Informed Action: We don't deliver insights that sit on a shelf. We partner with your teams to translate every conversation into tactical moves for your product, marketing, and operations.
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Operationalizing the 'Un-Surveyable': We specialize in the complex, "messy" feedback that traditional tools can’t process, giving you a crystal-clear look at what your customers actually value.
ElucidCX is built for decision-makers who are ready to truly know and serve their customers.
When customers are making thoughtful, often complex decisions based on trust, understanding their values, motivations, and pain points isn’t optional—it’s essential. Whether you're a growing startup or an established enterprise, our approach helps you uncover Voice of the Customer insights through
conversations that will help drive confident, lasting connections.
We partner with:
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Founders and Strategists
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Operations and Product Leaders
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CX Leaders and Visionaries
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Marketing Teams
Our Services
1
Voice of the Customer Conversations
After we get clear about your goals and challenges, we'll develop a shared set of questions to guide each customer conversation we conduct. We then conduct one-on-one conversations with your desired customer segment(s).
2
AI-Powered Insights
Our AI-powered technology transcribes and cleans each raws conversation, analyzes sentiment, and converts the dialogue into actionable insight. We take the qualitative data and make it quantitative, too.
3
Strategic Collaboration
We share our strategic insights based on the conversations with your customers and then partner with your teams to act on what you've learned.
ElucidCX presenting at The Woodlands AI Symposium, discussing how we eliminate the guesswork of what your clients actually value.
Ready to Stop Guessing What Your Customers Value?
Let’s explore how the real voice of your customers can drive smarter, more effcicient decisions for your team. This free 30-minute Discovery Call is a chance to talk through your goals, your challenges, and discuss how ElucidCX might help. We would love to have a thoughtful conversation about what’s possible when you combine human connection with meaningful data.
Free Resource: Five CX Mistakes Conversations Can Fix
We're passionate about CX, so we've outlined five of the most common and costly mistakes businesses make when trying to understand their customers. This free resource will provide insight into how to avoid these mistakes so you can take your CX to the next level.