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​CONNECTION THAT DRIVES

CLARITY

TURN VOICE OF THE CUSTOMER CONVERSATIONS INTO
ACTIONABLE GROWTH 

From Voice of the Customer to Informed Action

Honest, human conversations reveal what companies often miss about their customers. ​

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We believe there's incredible power in human conversations when it comes to understanding what your customers really value.  Surveys alone can't capture the nuance of how your customer feels about your brand. 

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ElucidCX takes the guesswork out of understanding your customer, making it easer to deliver best-in-class products, customer experiences, and marketing. How? It's simple. We combine the depth of human connection, in the form of conversations, with AI-powered analysis to give you data you can act on. 

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Instead of guessing what your customers value, you'll know because we'll ask them. And it will change everything.

How It Works

We believe in the power of conversations. We go beyond the limitations of survey data to uncover the kind of nuanced, actionable insight that comes from voice of the customer conversations. Our process distills the open-ended, raw feedback of your customers into clear, connected insights — fueling smarter innovation, accelerating go-to-market decisions, and sharpening marketing efforts. We know you're passionate about understanding your customers, and we are too.

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Connect

Capture real stories, not just scores: We engage your customers in open, honest conversations that surface what they really think and feel about your brand.

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Translate

Turn raw feedback into clear insights: Next, we use AI-powered reporting to turn raw feedback into clean, understandable sentiment analysis.

Icon of a gear with arrow to represent forward motion when a business has the actionable data

Drive

Align teams and decisions around what matters most: Your teams then use these insights to innovate with purpose, market with precision, and deliver experiences that build lasting customer relationships.

ElucidCX is built for decision-makers who are ready to truly know and serve their customers. 

When customers are making thoughtful, often complex decisions, understanding their values, motivations, and pain points isn’t optional—it’s essential. Whether you're a growing startup or an established enterprise, we help you uncover the insights through Voice of the Customer conversations that will help drive confident, lasting connections.

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We partner with:

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  • Customer Experience leaders who need to connect insights to action

  • Marketing teams looking for authentic, customer-led messaging

  • Innovation and product teams seeking direction grounded in real feedback

  • Operations leaders aiming to improve service through customer clarity

  • Executives and strategists who want to lead with confidence and alignment

Our Services

1

Voice of the Customer Conversations

After we get clear about your goals and challenges, we'll develop a shared set of questions to guide each customer conversation we conduct.

2

AI-Powered Insights

Our AI-powered technology transcribes and cleans each conversation, analyzes sentiment, and converts the dialogue into actionable insight. 

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Strategic Collaboration

We can partner with your internal teams to interpret the data and build effective strategies to make your CX world-class. 

Denise Páne, CEO and Founder of Access Design Studio

"When I hired ElucidCX, I wanted to hear directly from my clients, in a confidential manner so they would be entirely honest, what we were doing that delighted them and where we were falling short. I was pleased beyond expectation in that area. I was surprised to learn some of the unexpected ways in which we served them very well. And I was also pleased, and to be honest surprised, to learn the ways in which we were falling short. We immediately made a plan to level up in those areas.

 

What I did not expect was to gain insight into potential new service offerings; our clients stated very specifically ways in which they wished they could work with us more, and ways in which they wished we would support their business. I also did not anticipate that my clients would feel immense gratitude at being able to express themselves and that their thoughts mattered. Upon reflection, it makes sense since so much interaction today is transactional and often not even human to human. But it was an added benefit that my clients felt heard by us.

 

I was surprised and pleased with how candid my clients were. Based on the level of honesty with which my clients responded, Jessica clearly created a comfortable and trusting atmosphere in which my clients felt confident to speak honestly. Their honest voice is helping shape the future of my business."

Ready to Serve Your Customers With Excellence? 

Let’s explore how the real voice of your customers can drive smarter decisions for your team.
This free 30-minute Discovery Call is a chance to talk through your goals, your challenges, and discuss how ElucidCX might help. We would love to have a thoughtful conversation about what’s possible when you combine human connection with meaningful data.

 

Can you afford to keep guessing what your customers value? 

Free Resource: Five CX Mistakes Conversations Can Fix

We're passionate about CX, so we've outlined five of the most common and costly mistakes businesses make when trying to understand their customers. This free resource will provide insight into how to avoid these mistakes so you can take your CX to the next level. 

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